Plus: How are you addressing bias and inclusivity in your company?
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Procter & Gamble created P&G Ventures to work with startups, entrepreneurs and investors to build new consumer brands in categories where the company doesn’t currently play. One area of focus is active aging for seniors. Chetan Parekh, senior brand director and innovation portfolio leader, tells HomeCare what makes a disruptive product. Read more.



COVID-19 Check Up


Sponsored Content
Recruitment is always at the top of homecare’s list of challenges—even more so in the midst of a pandemic. How do you find great candidates, screen them, hire them, bring them on board and keep them engaged at your organization? This new e-book guides you through the four critical areas to focus on to make recruiting work and limit turnover. Sponsored by Relias.

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Statistics show that 1 in 10 adults over age 60 suffers from elder abuse. In large part, this abuse is by home health care providers or another person the senior trusts. The most significant risk factor for abuse is the provider’s exclusive one-on-one exposure to the client, ranging from two to 24 hours a day. Because the senior may be isolated, others may not be there to recognize abuse or prevent it from happening or continuing. Sponsored by Philadelphia Insurance.

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Recognizing & Addressing Bias
Automated thought processes can help us make sense of the world. But if they're getting in the way of recruitment and hiring or creating a toxic work environment, it's time to reexamine what you think you know. Here's how.
Training for Inclusivity
Compassionate care is the hallmark of home health. But for some seniors, care at home has been fraught with obstacles and discrimination. What message is your agency sending to those in marginalized communities? Read more here.
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