Plus: Solving your marketing woes
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The Centers for Medicare & Medicaid Services (CMS) announced that Medicare beneficiaries can receive a new coronavirus treatment with no cost-sharing during the public health emergency. CMS will cover monoclonal antibody infusions, which received an emergency use authorization; it will likely be made available to health care providers first. Read more.



On Our Radar


As more states move to a managed Medicare model, home medical equipment providers could face changes coming their way. Are you prepared to make the necessary adjustments? This white paper will give you steps that will help you get ready for managed Medicare—and how to make sure you’re not losing business in the process. Sponsored by McKesson.



Marketing Case Study: A Plan for Re-Engaging Previous Patients
Elective surgeries were suspended due to the coronavirus pandemic, which significantly reduced referrals for homecare services. Rochester, New York-based, HCR Home Care took this time to identify new ways to serve their patients. Find the lesson learned here.

Modern Solutions for Your Marketing Problems
Traditional marketing for in-home care has gone the way of the dodo. Today, a digital marketing plan is the ticket to attracting the attention of the people who will need in-home care services. Are you maximizing email, social media and other digital campaigns to expand your reach with tech-savvy boomers? Read how.



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