Plus: Using market data to course correct your sales
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Senior housing occupancy dipped another 2.6 percentage points in the third quarter of 2020, from 84.7% to 82.1%, according to new data provided by the National Investment Center for Seniors Housing & Care. There's been a steady decline since the outbreak of the novel coronavirus, the report says. Find more analysis here.
Candace Keubel
MassPACE, the Massachusetts chapter of Programs of All-inclusive Care for the Elderly, has taken an innovative approach to serving its senior clients during the pandemic. Read what MassPACE Executive Director Candace Kuebel says about lessons they've learned and about partnering with homecare organizations here.



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Knowing how to talk to patients and customers about finances can make the difference between them getting care or walking out the door. Here are four steps for managing the payment discussion with emotional intelligence—and how to get your team on board—from Patty Casebolt, the chief quality officer at Medical Eye Center in Medford, Oregon. Sponsored by CareCredit. 
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Personal Emergency Response Systems (PERS) are a growing market. Help HomeCare understand how you choose PERS devices or refer them to customers and patients and tell us what you’d like to know about PERS in this three minute survey. Thanks for your input!
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Statistics show that 1 in 10 adults over age 60 suffers from elder abuse. In large part, this abuse is by home health care providers or another person the senior trusts. The most significant risk factor for abuse is the provider’s exclusive one-on-one exposure to the client, ranging from two to 24 hours a day. Because the senior may be isolated, others may not be there to recognize abuse or prevent it from happening or continuing. Sponsored by Philadelphia Insurance.
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Your Post-Pandemic Sales Strategy Depends on Using Market Data
With the COVID-19 pandemic taking center stage for providers in home medical equipment, home health and hospice, this year has been one of disruption. Many providers have been knocked off target and must course correct to end the year strong and set a strategy for 2021. Here's how market data can help.
Why You Should Use Technology in Recruiting & Retention
Caregiver turnover is a constant frustration for agencies. The resulting chaos in rescheduling, the cost of recruiting and onboarding and frustrated clients can impede an owner’s plans to launch or expand a caregiving business. Software can help solve these problems in several parts of the employment life cycle. Here's how.
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