Plus: Expert predictions for 2021
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A final rule from the Centers for Medicare & Medicaid Services (CMS) clarifies what is "reasonable and necessary" treatment. Read more.
The public health emergency, and some relief for the home medical equipment industry, has been extended into April. More details.
On Our Radar
Senior care expert Carolyn Merrick breaks down the risks of social isolation—and how to combat the growing problem—in this new webinar sponsored by Hamilton CapTel. Join us Jan. 27 at 2:00 p.m. Eastern to learn more about how the pandemic has affected social isolation and about proven therapies and technologies to combat the problem. Can't attend? Register anyway and we'll send you a link to the recording.
HomeCare Product Watch Live! is a new live demo of new and innovative products to help you serve your homecare customers. In this interactive video experience that's 30 minutes or less, you'll get a walk-through of product features and a Q&A with company reps. Join HomeCare Editor Hannah Wolfson and Mark Cerezin, senior sales manager at APEX Medical USA, on Feb. 2, at 1:00 p.m. Eastern, for a demonstration of the ProCare Optima alternating pressure redistribution system. 

J. Benjamin Unkle, Jr. shares how technology can improve engagement with isolated seniors in this new webinar sponsored by Birdsong. Join us Feb. 16 at 2:00 p.m. Eastern to learn more about how this technology can improve your bottom line. Can't make it on the 16th? Register anyway and we'll send you a link to the recording.
Emerging From the Fog: A Look Ahead at 2021
As January closes, it's a good time to see our experts' predictions for the year. Read more here.
Modern Solutions for Your Marketing Problems
Lockdowns have been extended; how do you reach new customers online? Take a look at some tips here.
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